In 2021, we swapped Melbourne’s hustle for the slower pace of Eumundi in the Noosa hinterland. After selling our previous business during the height of COVID, the lure of working with dogs every day was too good to pass up. We purchased a 16-year-old pet accessories business and set about transforming it into something special. It wasn’t just about collars and leads – it was about making a living doing what we love and giving our naughty Maltese–Shih Tzu cross and two rescue cats the life they deserve.
We’re Danielle and Greg, and animals are our passion. We didn’t want to fill our shelves with imported, mass-produced products. We wanted to champion Australian-made, handcrafted gear that lasts longer, fits better and feels right. The global pet accessories market is booming as more people treat their furry friends like family. At the same time, over 80 % of younger pet parents expect brands to help them make sustainable choices. We love proving that you don’t need to sacrifice quality or ethics to get great value.
Locally handmade – Buying from us supports several local families and businesses while preserving traditional skills.
Built to last – We choose premium fabrics, and sturdy stitching so your gear keeps up with beach days, muddy walks and everyday adventures. In the long run, our products save you money because they don’t need constant replacing.
Proper fit and comfort – We offer multiple sizes and adjustable lengths, and we’re always happy to let your dog try before you buy to ensure the perfect fit.
Personal service – When you deal with us you deal directly with the owners. We hand-pack every order and dispatch within 24–48 hours. If you ever need advice or custom orders, we’re just a phone call or a market stall away.
Sustainable choices – From sourcing Australian materials to using eco-conscious packaging, we strive to lighten our pawprint. Many consumers want brands to limit their environmental impact, and we’re proud to be part of that change.
Our little family business isn’t just the two of us. Our mischievous Maltese–Shih Tzu mix is chief product tester, ensuring every lead and harness can withstand serious pulling. Our two rescue cats keep morale high and regularly remind us who’s really in charge.
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